MEGMILK SNOW BRAND Co.,Ltd.’s long-selling “Cream &” series marks its 50th anniversary, and 22 November has been designated “Cream & Day.” As part of the 50th-anniversary campaign, the company will release a web video and launch a collaboration campaign with Gashapon®.
MEGMILK SNOW BRAND Co.,Ltd.’s “Cream &” series will mark its 50th anniversary on 22 November 2026. The original first-generation product, “Coffee Jelly,” was launched on 22 November 1976, and the date has been designated as the anniversary day. In autumn 2026, the company will release the web video “Doppuri Puri Song” to communicate the series’ appeal across generations through digital content.
The current 4-product lineup consists of Cream & Coffee Jelly, Cream & Café Latte Jelly, Cream & Pudding, and Cream & Matcha Pudding. The lineup proposes a moment of indulgence amid busy daily life through its hit combination of rich cream and coffee jelly.
As part of the 50th-anniversary campaign, the company will collaborate with Bandai Co., Ltd.’s Gashapon® brand, with all 7 types of miniature charms scheduled to go on sale sequentially at vending machines nationwide from October 2026. The charms recreate historical packaging while also appealing to younger consumers.
The Cream & series has a nationwide sales area, a suggested retail price of ¥155 excluding tax, a net weight of 110g, a shelf life of 18 days unopened, and a storage requirement of 10°C or below under refrigeration.