日本香堂 will offer a limited-time cooling sauna relaxation experience using its menthol-infused incense, “Kemuri Lab Hyotenko,” at the Tokyo sauna facilities FLOBA and ROOFTOP. Full-size products will be given away, and samples will also be distributed.
株式会社日本香堂 will offer a relaxation experience featuring Hyotenko incense at both venues from 7 September to 20 September. The venues are FLOBA in Mitaka, Tokyo, and ROOFTOP in Suginami, Tokyo, where visitors can experience the cooling sensation created by the incense’s fragrance and smoke. Samples will also be given away as part of the in-venue decorations and social media follow campaign. The full-size giveaway is the Kemuri Lab product in the Ice Mint scent, with a suggested retail price of ¥715. Samples and full-size products are limited to 1 per person.
During the campaign period, Hyotenko incense will be burned in the relaxation areas and coworking spaces at the venues. Full-size products will be provided to visitors who complete a questionnaire, while supplies last. Hyotenko combines menthol with an Ice Mint scent to create a cooling, refreshing sensation, but it does not lower room or body temperature.