Allied Architects,Inc. announced that trademark registration has been completed for “Category Entry Point Listening®” and “Category Exit Point Listening®”. The company also outlined plans to enhance its new CEPs Listening functionality using Kaname.ax®, together with the relevant trademark registration numbers, filing dates and registration dates.
Allied Architects,Inc. announced that trademark registration has been completed for “Category Entry Point Listening®” and “Category Exit Point Listening®”. The trademark registration numbers are 7066645 and 7036242, respectively. Both marks were filed on 2025-10-23, and registered on 2026-07-22 and 2026-04-15, respectively.
The announcement also included plans to further enhance “CEPs Listening®” using a data platform powered by Kaname.ax®. CEPs Listening is a service that analyzes consumer perspectives and is intended to support marketing by identifying and evaluating consumer insights.
The company said it would pursue a broader understanding of consumers through functional enhancements to CEPs Listening®, including combining CoEPs analysis and asking surveys with the existing two-axis CEPs and CExPs framework. Trademark registration for CEPs Listening was completed on 2026-01-05, and the company announced this together with the completion of registration for the Japanese names described above.
As a company promoting AX (AI transformation), Allied Architects,Inc. is using its marketing support track record and data assets to analyze and apply consumer perspectives through Kaname.ax. It plans to continue providing data analysis services and supporting the development of marketing strategies.