エステー will launch nationwide, in limited quantities, 2 消臭力 Premium Aroma products featuring the Illumination Fantasia fragrance: one for entrances and living rooms and one for toilets. The launch date is 27 October 2026, the expected retail price is approximately ¥437, and the total limited quantity is 280,000 units.
A new fragrance, “Illumination Fantasia,” inspired by the glow of illuminations brightening winter city streets, will join the 消臭力 Premium Aroma series. The fragrance combines quince with peony and musk to create a warm impression.
The new products are available in 2 versions, one for entrances and living rooms and one for toilets. Both contain 400mL and are expected to retail at approximately ¥437 including tax. They will launch on 27 October 2026 and be available nationwide at supermarkets, drugstores, home improvement stores and online shops.
The products use a deodorising agent formulated with filter paper incorporating nano-powder masking technology, designed to quickly eliminate unpleasant odours. The fragrance is expected to last approximately 2–3 months, and its intensity can be adjusted with the cap.
The limited quantity is 280,000 units in total under the “Illumination Fantasia” name, with nationwide distribution specified. The fragrance is shared by the 2 products, the version for entrances and living rooms and the version for toilets, and the launch date is 27 October 2026.