イルグルム completed the business integration by absorbing アタラ株式会社 on 1 October 2026, after making it a wholly owned subsidiary, and Ishinaga Takashi (石永孝士) of アタラ was appointed as an executive officer on the same date. Through the integration of data, products and on-the-ground expertise, the company aims to accelerate its marketing AI business.
イルグルム completed the absorption merger of アタラ株式会社 after making it a wholly owned subsidiary, and formally began integrating the businesses. It was also announced that Ishinaga Takashi (石永孝士), formerly representative director of アタラ, had been appointed as an executive officer of イルグルム.
As the background to the integration, the company explained that it intends to combine イルグルム’s advertising effectiveness measurement platform, Ad EBiS, developed over many years, with アタラ’s on-the-ground expertise in supporting in-house operations, thereby promoting next-generation in-house support based on AI. The integration of data, products and on-the-ground expertise is intended to establish a structure for more sophisticated decision-making and operations.
Under the new organization, the company will build an integrated delivery structure that incorporates consulting expertise into systems and AI models and feeds it back into product development. It has also set out plans to expand solutions supporting the “redesign of marketing business processes using AI” and to promote growth in its marketing AI business.
According to the profile of the newly appointed executive officer, Ishinaga Takashi (石永孝士) has experience overseeing marketing divisions in Japan and overseas and in business development. After becoming president and representative director of アタラ in 2026, he will take on a role at イルグルム as an executive officer following the business integration.