2nd RETAILING Co.,Ltd. changed its corporate name from GEO HOLDINGS on 1 October and outlined plans to strengthen businesses in secondary distribution fields, including digital services and rentals, centered on the reuse business.
2nd RETAILING Co.,Ltd., formerly GEO HOLDINGS, announced that it had changed its corporate name to its current name effective 1 October 2026. It also established a new corporate philosophy framework and stated its intention to evolve into a “global visionary company” that provides diverse choices.
The company said it would strengthen its operations in secondary distribution fields, including digital content, off-price stores and rentals, with the reuse business at the core. It aims to enhance its competitiveness with a view to global markets while building on its position as a leading player in Japan's reuse market.
The company set out a global strategy targeting a worldwide network of 5,000 stores by the fiscal year ending March 2036. It will pursue scale expansion based on global markets while renewing and integrating its brands.
Following the corporate name change, the company launched a new corporate website and Integrated Report 2026. 3 group companies, including Aozora Small Amount & Short-Term Insurance, have also completed name changes incorporating “2nd RETAILING.”