A new commercial for adidas’ ABC-MART-exclusive “TEKWEN” has been released, featuring all 8 members of timelesz presenting fall styles. Visual displays and in-store announcements will also be offered at ABC-MART stores to coincide with the commercial’s release.
The new commercial, “Let’s Go,” will be released nationwide at ABC-MART stores and the official online store from 14 September, with each of the 8 timelesz members presenting a different look. Set on a station platform, it showcases a range of styles from polished to casual. TEKWEN is characterized by its low-profile sole and minimalist design.
To coincide with the commercial’s release, ABC-MART stores will feature visual displays expressing the world of TEKWEN and timelesz. During the campaign, timelesz will also provide store-exclusive in-store announcements. These are scheduled to run through Monday, 5 October.
The making-of video introduces the 8 members in a meeting-themed setting and offers highlights from each member’s perspective on TEKWEN’s appeal.
TEKWEN is a low-profile sneaker inspired by adidas’ archive, featuring a pared-back design and sharp silhouette. It is described as adding a refined accent to everyday styles.