Meiji, a subsidiary of Meiji Holdings Co.,Ltd., has begun full-scale sales of its long-selling “Takenoko no Sato” chocolate snacks in Taiwan and South Korea. This expands its overseas operations following the existing “Kinoko no Yama” product.
Meiji, a subsidiary of Meiji Holdings Co.,Ltd., announced that it will begin full-scale sales of its popular “Takenoko no Sato” chocolate snacks in Taiwan and South Korea. The company plans to establish sales structures for the local markets and proceed with the products’ market launch through local distribution networks.
The move is positioned as part of the company’s overseas expansion and can be viewed as one of its initiatives to take popular products from Japan to overseas markets.
The article does not specify the sales launch date or the initial sales scale in overseas markets, and further updates are awaited. Attention will focus on local reactions, developments in distribution arrangements and the impact on other product lines.