A limited-time sumo-themed pop-up store commemorating the partnership between TUDOR and the Japan Sumo Association will be held at two consecutive venues in Osaka. A diverse collection ranging from new releases to classic models will be displayed at the Shinsaibashi and Osaka Takashimaya venues.
To commemorate the partnership between Swiss watch brand TUDOR and the Japan Sumo Association, a sumo-themed pop-up store will tour Osaka.
The Shinsaibashi venue at Shinsaibashi PARCO will run from 28 August to 6 September, followed by the Osaka Takashimaya venue from 9 to 15 September. Both events will be held in specially arranged spaces on the 1st floor.
The venues combine contemporary aesthetics with the world of sumo, and will showcase a wide range of models, from new releases that drew attention at Watches and Wonders 2026 to iconic classic models.
Visuals featuring 4 Makuuchi-division wrestlers photographed exclusively for the campaign will adorn the spaces, creating a presentation in which the brand’s Born To Dare philosophy resonates with the spirituality of sumo.