At COLOR IS LIFE, an event held in Harajuku by 日本ペイント, which was founded 145 years ago, the company presented the depth of spaces created by color, including more than 1,300 paint colors, a special paint made with shell material and a live color-mixing demonstration.
日本ペイント displayed more than 1,300 paint colors at its Harajuku event and introduced the special paint “Nippe Jikitone Shell Sand,” made with natural shell material. The product was presented as having the natural variations unique to shell material, with its appearance changing depending on the viewing angle and how the light falls.
The venue featured a live performance using an automatic color-mixing machine and paint. Primary colors were mixed into a white liquid, which was rotated 360 degrees, and the color was completed in just 2 minutes, attracting the attention of visitors. The finish after application was described as even and blending naturally into the panels at the venue.
Architects Nakayama Hideyuki (中山英之) and Fujiwara Teppei (藤原徹平), along with graphic designer Tabei Mina (田部井美奈), appeared in a talk session. They discussed the ways color can be used from their respective perspectives, including how to present color and space, two-dimensional design and the treatment of colors in cities.
The article focuses on the comfort and beauty that color brings to everyday spaces, conveying how the power of color deepens the experience of a space.