シマダヤ’s household frozen product, Mensho no Goku Hand-Stretched-Style Udon, 3 servings, won the Grand Prix at the 104th Japan Food Selection. The product, launched as a new brand for the autumn/winter season, received the award.
シマダヤ announced on 28 October that its household frozen product, Mensho no Goku Hand-Stretched-Style Udon, 3 servings, had won the Grand Prix at the 104th Japan Food Selection.
The premium product was launched in September as a new brand for the autumn/winter season. Its brand concept, “Delivering delicious smiles,” aims to provide safe, reliable and delicious products to a broad customer base.
The Japan Food Selection is judged by approximately 23,000 food analysts, and シマダヤ said it plans to use the award to enhance the brand’s value.