The packaging for products including 鍛茶 鍛高譚 Green Tea High has been refreshed, and 鍛茶 鍛高譚 Jasmine Tea High has launched as a new product. The products will be launched nationwide from 13 October, and the flavor of Green Tea High will also be changed.
Oenon Holdings,Inc. announced that it had refreshed the packaging for 鍛茶 鍛高譚 Green Tea High and 鍛茶 TAN TAKA TAN SHISO Plum Liqueur Black Tea High, and would launch the new product nationwide on 13 October. The new lineup features enhanced labeling indicating that the products are non-carbonated, along with a vivid background design that makes the product names more prominent. This is expected to make the positioning of 鍛茶 as a tea-based alcoholic drink easier to understand. The flavor of Green Tea High will also be renewed in a subsequent update.
The new 鍛茶 鍛高譚 Jasmine Tea High is a refreshing chūhai with the aroma of jasmine tea and the flavor of red shiso. It comes in a 350 ml can, has an alcohol content of 4%, and a recommended retail price of ¥195 before tax. It will be sold nationwide.
鍛茶 鍛高譚 Green Tea High has also been renewed, with the balance of green tea and matcha adjusted to create a mellow flavor that pairs well with meals and a clean finish. It comes in a 340 ml can, has an alcohol content of 4%, and will be launched nationwide at ¥195 before tax. The characteristic rich red-shiso aroma of the existing 鍛高譚 product will be retained.