The English-language version of “Talon Japan,” an information site for Thai visitors to Japan, has been launched. Through the English-language version, the company aims to expand its outreach to Southeast Asian countries beyond Thailand and increase visitor traffic and sales through coupons and sponsored articles.
The English-language version of “Talon Japan,” a Japanese tourism information site for Thai users, has been launched at en.talonjapan.com.
“Talon Japan” provides tourism information about Japan in Thai. It has approximately 600,000 monthly page views, while the Facebook group it operates has more than 1.4 million members. The site has offered coupons and published sponsored articles, and has received positive feedback that these listings have contributed to higher sales for participating stores.
The purpose of adding English is to deliver information to users in countries where English is widely spoken, including countries in Southeast Asia, and to increase visitor traffic and sales. English is an official language in multiple countries and is also widely used across Southeast Asia.
According to statistics from the Japan Tourism Agency, inbound visitor spending in Japan in the first half of 2026 reached a record-high level of ¥4.8498 trillion. Thailand ranked 6th, a relatively high position among Southeast Asian countries, while Singapore ranked 10th. The company will continue to seek to acquire a large number of users through English-language support and expand the number of contracted companies.