U-NEXT Holdings has entered into a comprehensive strategic partnership with NBCUniversal and agreed to exclusively launch the video streaming brand Universal+ in the Japanese market. Following the initial report, the announcement came after the stock had rebounded for the first time in four sessions.
U-NEXT Holdings announced that its group company U-NEXT and NBCUniversal had entered into a comprehensive strategic partnership in the Japanese market. Under the agreement, the video streaming service U-NEXT will exclusively launch NBCUniversal’s global streaming brand Universal+ in Japan.
Under the partnership, films and dramas owned by NBCUniversal will be made available sequentially from September 2026 onward, with the latest films and major drama series also scheduled to be added from next spring. The companies are also expected to pursue joint marketing with Universal Studios Japan, mutual customer referrals, the joint development of music livestreams and events, and exclusive experiences and benefits for U-NEXT members.
The announcement also included information that U-NEXT’s share price had rebounded for the first time in four sessions.