“Mate,” the signature model of footwear brand ルムトン, surpassed 2 million pairs in cumulative sales of a single model in the South Korean market. The article covers the achievement reached within 5 years of its launch, its expansion in the Japanese market, and an upcoming pop-up at Yurakucho Marui.
ルムトン's signature model “Mate” was launched in August 2021, and cumulative sales of the single model in the South Korean market surpassed 2 million pairs as of September 2026. It is said to be characterised by steady, long-term growth and continued support that is not dependent on trends at any particular time.
The product's core selling point is “comfort.” By adopting its proprietary H1-TEX patented material, it combines the softness and breathability of merino wool with stretch and durability. Its improved consistency in wearing comfort, achieved through in-house research and development of materials and production processes, has been well received.
Expansion in the Japanese market is progressing. In addition to ranking first in the real-time rankings for the walking shoes category on Rakuten Ichiba, the company held the “Tokyo Walking Event” in Japan in 2025. It also held a pop-up in Daikanyama, Tokyo, in 2026, expanding awareness of the brand locally.
As its next initiative, a pop-up store is scheduled to be held from 2 October to 1 November 2026 in the event space on the second floor of Yurakucho Marui in Tokyo. Visitors will be able to experience the comfort through fittings and select products suited to their foot characteristics with staff support.