Marriott announced that it had surveyed the travel preferences of affluent Gen Z across 8 countries. The survey indicated that travel in small groups was 17% more common than in the previous year.
Marriott published a report on the travel preferences of affluent Gen Z. The survey covered 8 countries, and its findings were compiled to shed light on travel preferences and behavior.
A key finding was an increase in travel in small groups, with the share reportedly rising 17% from the previous year. This may have been influenced by the needs of affluent travelers and demand trends for luxury hotels.