Splash Maritime Group has launched Splash Cruise, an international news outlet focused on the commercial side of cruise shipping. The new publication is positioned as a platform that examines commercial dynamics such as fleet expansion and newbuild spending.
Splash Cruise is a new publication launched by Splash Maritime Group as an international news outlet focused on the commercial side of cruise shipping. The Singapore-headquartered group says it will use the publication to provide daily reporting, exclusive interviews, analysis and features.
The outlet has specialist sections covering cruise lines, ports, shipyards, operations and technology around the world, including Japan and Australia. It distinguishes itself by examining commercial dynamics such as fleet supply, investment and deployment strategies, rather than focusing solely on the passenger experience. Its regional coverage is described as spanning the Americas, Europe, Asia, Oceania, the Middle East and expedition cruises.
The new platform includes Cruise CEO, an interview series with senior executives, allowing readers to explore the background to companies' ordering trends and investment decisions. Subscribers receive the free twice-weekly newsletter The Cruise Brief.
The launch of Splash Cruise draws on Splash Maritime Group's international editorial capabilities. Since its founding in 2012, the group has built a global readership through Splash, Splash Ports and SplashTech.