久原本家グループ is making a new e-commerce brand built around Hokkaido the centerpiece of its business and pursuing initiatives to raise awareness. This article outlines the effort.
久原本家グループ is rolling out initiatives to raise awareness centered on a new e-commerce brand based in Hokkaido. No specific figures or timing are provided in the article, but the group has stated its policy of making e-commerce the core of the business.
Suda Hiroyuki (須田裕之), head of the Hokkaido Marketing Department, is identified as the person responsible for driving the initiative forward.