Atome Philippines is expanding the scope of its lending and insurance offerings through assessments using alternative data, even for customers without payslips. It cited results showing that 80% of customers are using their first card and that women account for a high proportion of cardholders.
Atome Philippines said it plans to expand into lending and insurance by using an assessment method based on mobile transaction data and employment information, even for customers without payslips or formal credit histories. Examples include combining data on the stable income of Grab delivery workers, regular sales at TikTok shops and the consistent QR-payment activity of street vendors.
Approved customers receive small credit limits, which are adjusted on an ongoing basis according to their income and repayment history. Approximately 80% of cardholders in the Philippines are currently using their first card, and women account for approximately 65%. The card can be used wherever Mastercard is accepted, and monthly balances can be repaid either in full or in instalments.
Atome is also expanding insurance products such as Card Shield and rolling out insurance services developed jointly with Chubb. The services combine everyday purchase protection with personal accident coverage and are offered for a monthly fee. Insurance penetration was approximately 1.78% as of 2025, while household surveys also showed an increase in the proportion of households holding financial accounts.
The company sees scope to deepen product adoption across cards, lending, savings and insurance, and said it was considering developing additional insurance products based on local gaps. The Philippines is one of its fastest-growing markets, and the company recognises that expanding financial services to people without traditional bank accounts will be important.