20 Carefully Selected Stocks with Potential to Take Off Through IP × Game Development: Which Company Will Be Selected Next for Collaboration with Sanrio?

Sanrio has positioned games at the core of its IP expansion strategy and announced that it has already entered into joint development agreements with エイチームエンターテインメント and ワンダープラネット. Sanrio Games will officially launch in April 2026, with approximately 10 titles scheduled for release over the 3-year period through March 2029. The first title, “Sanrio Partyland,” is scheduled for release on Nintendo Switch on 29 October 2026, while the smartphone title “Sanrio Kawaii Me Live!” is scheduled for release in 2027.

Sanrio's strategy emphasizes “collaboration with proven partners.” It announced a joint development agreement for a new title with エイチームエンターテインメント in May 2025, an agreement with ワンダープラネット to jointly develop a new title on 13 July 2026, and a business alliance with GENDA on 24 August 2026. These announcements outlined a policy of promoting prize offerings and media-mix initiatives by leveraging more than 14,000 entertainment touchpoints in Japan and overseas.

This article compares 20 stocks, starting with companies that already have ties to Sanrio and including developers with a track record involving major IP, behind-the-scenes contract development specialists, and companies capable of expanding IP beyond games. The companies are assessed against 5 criteria: “IP expertise,” “long-term operating capabilities,” “support for overseas distribution,” “media-mix capabilities,” and “profit sharing under a joint development model.”

This article is based on publicly available information as of 24 August 2026. It draws on primary sources, including earnings summaries, timely disclosures and official IR materials, and is intended as a basis for assessing future developments and potential candidates for the next collaboration. It does not encourage investment decisions and summarizes information to serve as a guide to stock selection.