東京海上ホールディングス decided to conduct a 15-for-1 stock split and also established a shareholder benefit program. Stock splits are spreading against a backdrop of gains in the Nikkei Stock Average, and activity by other companies is also increasing.
The Nikkei Stock Average has continued to rise since the COVID-19 pandemic, and the number of companies conducting stock splits has increased. The introduction of the new NISA, including the expansion of its tax-exempt investment limits, is also said to have contributed to this trend.
東京海上HD has not only conducted a stock split but also established a shareholder benefit program offering electronic money worth ¥7,500 to shareholders who hold at least 100 shares for 3 years or more as of 31 March 2027. The stated purpose is to encourage long-term ownership.
The number of companies introducing shareholder benefit programs has been rising again in recent years. According to a survey by Nomura Investor Relations, the percentage of companies offering shareholder benefits had been declining but rose again in March 2025.
Large companies are also introducing new shareholder benefits, with 花王 among the examples. The stated objectives include increasing the number of shareholders, stabilizing the share price and generating advertising and promotional benefits.