フェスタリアホールディングス will open the ⁺Aiii festaria NEWoMan Yokohama store on 10 September 2026 as the first store of the new Japanese jewelry brand ⁺Aiii festaria. Through an experience combining scents and words called KAORIUM, as well as in-store background music, the store will offer customers time to select jewelry based on their own sensibilities.
The new brand ⁺Aiii festaria's new store, “⁺Aiii festaria NEWoMan Yokohama store,” will open on Thursday, 10 September 2026, on the 5th floor of NEWoMan Yokohama. Its opening hours will be 11:00–20:00, and its regular closing days will be the same as NEWoMan Yokohama's closure days.
The brand introduces the concept of “Shinkaku,” which emphasizes layering sensations from the past, present, and future to shape the contours of one's individuality.
The store's spatial design combines visual, auditory, olfactory, and tactile elements, and offers KAORIUM, an experience combining scents and words. Customers can find jewelry suited to their own sensibilities through trying on the pieces, and the first customers who spend ¥22,000 or more will receive an aroma stone and aroma oil while supplies last.
The product range focuses on K10, silver, and natural gemstones, and includes rings, bangles, necklaces, and earrings. Examples of the price range include SV925/YG-coated bangles priced from ¥35,200 to ¥79,200 and rings priced from ¥13,200 to ¥39,600. The store is designed to let customers explore their sensibilities through the try-on experience.