U.S.-based Salesforce agrees to acquire customer research company Listen Labs, bringing AI-powered conversations and analysis to its product portfolio (Zaikei Shimbun)

U.S. Salesforce is reported to have agreed to acquire Listen Labs, which conducts customer research. The company plans to incorporate AI-powered conversational and analytical functions into its product portfolio.

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The story

U.S. Salesforce is reported to have agreed to acquire Listen Labs, which conducts customer research. The acquisition is expected to integrate Listen Labs’ technology into Salesforce’s product portfolio.

The article does not disclose the specific purchase price or terms of the acquisition, stating that the primary objective is to incorporate AI-powered conversational and analytical functions into Salesforce’s software products.

The integration of Listen Labs’ customer research technology is expected to strengthen Salesforce’s capabilities in customer understanding and customer engagement.

At a glance

NatureAgreement to acquire a customer research company

ParticipantsAcquire Listen Labs

DateAgreement reported

PurposeIntegrate AI-powered conversational and analytical functions into the product portfolio

CompanySalesforce leads the acquisition

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