MINISTOP announced that August same-store sales fell 3.6% and customer traffic fell 5.2%, while sales per customer increased 1.7% and total-store sales fell 7.1%. Cumulative downloads of its app have surpassed 3.9 million.
According to the August monthly results announcement, same-store sales declined 3.6% year on year and customer traffic fell 5.2%. Sales per customer, meanwhile, increased 1.7%, while total-store sales declined 7.1%. MINISTOP sought to increase customer traffic and items purchased by expanding its product selection to suit midsummer preferences, offering limited-time products with substantially larger portions, and running discount coupon promotions for the evening and later hours, but sales declined overall.
Cumulative downloads of the “MINISTOP POCKET” app have surpassed 3.9 million. The number of stores in Japan reached 1,722 as of the end of August.
In terms of store trends in Japan and overseas, MINISTOP VIETNAM COMPANY LIMITED increased its store count by 2, bringing the total number of stores in Vietnam to 182.
Efforts to increase customer traffic and items purchased by strengthening the store opening and operating structure and introducing new coupon initiatives are believed to have affected the financial results.