New fall/winter colors of New Balance’s low-profile “204L” are launching exclusively at ABC-MART. The shoes go on sale on 10 September 2026, with new visuals featuring Nana Mori (森七菜) released the same day.
ABC-MART and the official online store will launch ABC-MART-exclusive colors of New Balance’s 204L from Thursday, 10 September 2026. New visuals featuring Nana Mori (森七菜) will also be rolled out, presenting neutral colors that blend into everyday settings and an urban aesthetic.
The 204L combines a 2000s-inspired upper with a low-profile design. Its premium leather/suede upper and 1970s-style low-profile sole create a classic yet refined look. The color range is designed to blend naturally with fall/winter outfits and pair easily with a wide range of looks.
The product is available in 3 colors: U204L 8D3(D) / GRAY, U204L 9SI(D) / OFF WHITE and U204L FSP(D) / BEIGE. Sizes range from 22.5 to 25.5 cm in 0.5 cm increments, and each pair is priced at ¥16,940 (including tax).
Nana Mori (森七菜) presents everyday fall/winter outfits, including a traditional look with a jacket and pleated skirt, a relaxed outfit incorporating denim, and a style combining sporty elements. The clean low-profile design and subdued colors are described as adding an accent to the feet.