CHIYODA CO.,LTD. will introduce d POINTS at its stores and run a launch campaign offering 30 times the regular points. During the campaign period, 30 times the regular d POINTS will be awarded on purchases of ¥7,000 or more.
NTT DOCOMO announced that d POINTS will be introduced at stores operated by CHIYODA CO.,LTD., including Tokyo Shoes Retail Center and SHOE PLAZA, from 2 October 2026. Customers will then be able to earn and use d POINTS. The points can be used not only at the stores, but also at d POINT partner stores and d Payment partner stores nationwide, and can be applied to mobile-bill payments.
To mark the launch, the “d POINTS Launch Celebration! Guaranteed 30x Points Campaign” will run from 9 October to 8 November 2026. During the campaign, customers who make a purchase of ¥7,000 or more and present their d POINTS card will receive an additional 29 times the regular points, for a total of 30 times the regular points.
d POINTS are generally awarded at a rate of 1 point per ¥200, and 1 point can be redeemed for ¥1 or more. The order of registration does not matter, and purchases made during the eligible period will qualify for the campaign. Some products are excluded, however, and the limit is 3,000 points per person.
NTT DOCOMO said it aims to enhance the shopping experience at CHIYODA CO.,LTD. by improving the convenience of d POINTS. Depending on future developments, shopping at CHIYODA CO.,LTD. stores may become more rewarding.