At the Apple Event held on 10 September, Apple announced the iPhone 18 Pro/Max, its first foldable iPhone, the iPhone Duo, the Apple Watch Series 12/Ultra 4, and the AirPods 5. Here is a concise overview of the key points and specifications for each model.
The high-end iPhone 18 Pro/18 Pro Max retains the previous design with no major changes, while incorporating the A20 Pro chip for substantial CPU and GPU performance improvements. Its rear camera features a variable-aperture mechanism, with four selectable settings: F1.48, F1.8, F2.8, and F4.0. New features include support for applying Cinematic mode to video and the pixel-level “Apple Reference Image” function. Pricing starts at ¥219,800, and a 2TB model is also available.
The iPhone Duo is a foldable model with a 7.6-inch inner display when unfolded and a 5.4-inch outer display when closed. Its hinge and display coating make the crease less noticeable. The rear camera system comprises a 48-megapixel main camera and a 48-megapixel ultrawide camera, while the front features a 12-megapixel outer camera and an inner under-display camera. It is powered by the A20 Pro chip. Pre-orders begin on 16 October, with release on 23 October. Pricing starts at ¥364,800.
The Apple Watch Series 12/Ultra 4 feature the S11 chip and enhanced background monitoring of heart rate and HRV. The new Readiness app displays daily activity status across different levels. AI-related features such as “Siri Recap” and “Live Rewind” have also been added, although Japanese-language support is delayed. The AirPods 5 introduce a base model with ANC and improved battery life of up to 4 hours, or 20 hours with the charging case. The higher-end model offers 5 hours and 22 hours, respectively.