Daishi Hokuetsu Financial Group subsidiary launches craft beer made with private-label rice, “Mishiki Saison” with gentle sweetness and a refreshing finish

Bridge Niigata, a subsidiary of Daishi Hokuetsu Financial Group, launched “Mishiki Saison,” a craft beer made with private-label rice. The private-label rice was jointly developed with 伊彌彦, which produces the rice in-house.

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The story

Bridge Niigata, a subsidiary of Daishi Hokuetsu Financial Group, launched “Mishiki Saison,” a craft beer made with private-label rice.

The product was jointly developed with 伊彌彦 (Yahiko Village), which produces the private-label rice, making it a beer that uses locally produced rice.

At a glance

CompanyLaunched by Bridge Niigata, a subsidiary of Daishi Hokuetsu Financial Group

ProductA craft beer called Mishiki Saison

IngredientProduced using private-label rice

Joint developmentJointly developed with 伊彌彦, the producer of the private-label rice

RegionSold by Bridge Niigata in Chuo Ward, Niigata City

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