A survey on seasonal clothing changes conducted by Arealink highlighted how insufficient storage space contributes to fashion waste. According to the survey, 1 in 2 people have experienced disposing of clothing against their wishes because they lacked storage space.
Arealink, which operates Hello Storage, one of Japan’s largest rental self-storage businesses, conducted a survey on seasonal clothing changes. The survey found that a lack of space for storing seasonal clothing puts pressure on the capacity of individuals’ closets. This suggests that it affects decisions about storing or disposing of clothing.
The survey’s central finding was that 1 in 2 respondents had experienced disposing of clothing against their wishes as a result of insufficient storage space. This suggests that improving storage arrangements when changing seasonal wardrobes may be directly linked to reducing clothing disposal.
Arealink is reported to be proposing ways to improve clothing management during seasonal wardrobe changes by providing storage space, including through the use of Hello Storage. Going forward, attention will focus on how expanding storage capacity may influence users’ organizing habits.