KOKUYO’s three-day stationery event, “KOKUYO HAKU,” held in 4 cities including Shanghai, drew more than 35,000 visitors, up 50% year on year. The approximately 500-square-meter sales area was filled with colorful stationery.
Against the backdrop of the enduring popularity of Japanese stationery in China, KOKUYO held an event in 4 cities, including Shanghai. Visitor numbers reportedly rose 50% year on year to more than 35,000 in total.
The event’s approximately 500-square-meter sales area featured products selected with purchasing trends from September onward in mind, ahead of the start of the new school term. Reports indicate that many visitors were women.
The article says the products on display included stationery emphasizing both functionality and cuteness, with a wide range of items suitable for everyday use.