Ryohin Keikaku, which operates MUJI, is expected to post record-high profit for the third consecutive fiscal year. The company’s stronger partnerships with food supermarkets are cited as a contributing factor. Its share price has risen sharply over the past three years.
Ryohin Keikaku, which operates MUJI, is performing strongly and is expected to post record-high profit for the third consecutive fiscal year. Adjusted for stock splits, its share price has risen approximately fivefold from three years ago.
One factor behind the strong performance is said to be the combination of food supermarkets and MUJI to create a vision of “everyday stores” that provide life’s essentials. Some of the strategy introduced by the former president is said to be reflected in the company’s current performance.
The background and strategy behind MUJI’s success are explored in the new book “MUJI Anatomy: How to Keep Creating Hits,” which examines the company’s approach to asking the right questions. Alongside iconic products, partnerships between MUJI and food supermarkets are positioned as a key driver of future growth.