Okinawa Cellular, which champions being all in for Okinawa, introduces the qualities it seeks in employees and the strengths of its business through interviews conducted by interns. The article also explores the connection between digital technology and local industries, as well as workstyle transformation in the age of AI.
Okinawa Cellular champions its close ties to the local community and highlights the strengths of being a company headquartered in Okinawa Prefecture. Its 5G population coverage exceeds 97%, while its mobile market share for smartphones stands at approximately 50%, providing a stable foundation. The company also offers au PAY and au Electricity as services closely connected to customers’ daily lives.
The company is pursuing initiatives that combine digital technology with healthcare, transportation, agriculture and education to help address social issues. These include JOTO Home Doctor, digitally managed smart agriculture and education-related initiatives. It also emphasizes the stability of its performance, having ranked first in net income among companies in the prefecture for 7 consecutive years.
In describing the qualities it wants to convey to job seekers, the company says it values the ability to identify personal challenges and see them through, as well as human warmth. It believes that employees driven by their love for Okinawa are thriving at the company.
Regarding changes in work in the age of AI, the company says it is using “DayX (Day Transformation)” to visualize operations and reallocate time to creative work. It has introduced an AI-powered role-playing tool, enabling sales meeting training to be conducted regardless of time or location.
As for the employee cafeteria, steaks are available for ¥800 on the 29th of every month, known as “Meat Day,” and the salad bar offers a wide selection.