BuySell Technologies, a reuse company, continues to grow around home-visit purchasing and is strengthening its presence as a driver of industry consolidation through data-driven management using hidden assets lying dormant in households and its COSMOS data platform. The company’s next phase of growth is expected to focus on expanding its sales channels.
The article examines how BuySell Technologies, which stands out in the reuse industry, has grown by making home-visit purchasing its core business rather than waiting for customers to bring items to stores. Chairman Kyohei Iwata (岩田 匡平) has focused on unused assets lying dormant in households, a pool of assets believed to be far larger than the conventional secondhand distribution market.
The company promotes data-driven management using its proprietary COSMOS data platform and is strengthening its presence as a driver of industry consolidation through M&A. The article also discusses the objectives of BuySell’s M&A strategy, its approach to PMI, the post-acquisition integration process, and its policy on global expansion.
The article revisits two M&A transactions that marked turning points for the company, highlighting how the acquisitions strengthened both the entry and exit points of its business. Expanding sales channels is identified as a future growth theme, with the combination of COSMOS-centered data utilization and its home-visit purchasing network expected to form the core of future growth.
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