Femcare brand laugh. has increased sales through its own e-commerce site, with cumulative sales expected to reach 4 million units in September. Sales exceeded 3.5 million units in May, and the new Tea Amber fragrance will be sold in limited quantities from 10 September.
laugh. sells its branded femcare products through e-commerce and expects cumulative sales for the series to reach 4 million units in September. Sales exceeded 3.5 million units in May, and approximately 7,000 first-time buyers purchased the intimate perfume oil launched that month. The product sold out in August, while existing products have also continued to perform well.
The company said that strengthening advertising initiatives, including appointing ambassadors, in June helped attract new customers. From 10 September, it will begin selling the new Tea Amber fragrance in limited quantities. Approximately 45 slots for the advance media briefing filled within about one week.