When is Amazon Black Friday 2026? Dates from the past 3 years and the next sale｜Annual schedule and when prices are lowest explained | flick!

This article reviews the current situation, in which the dates for Amazon Black Friday 2026 have not been announced, along with the sale periods over the past 3 years. The main sale has historically started in late November and run for 8 days. In 2025, the main sale took place from 24 November to 1 December. As in the previous year, the early access sale was announced and held around mid-November and ran for 3 days.

As of 2026, the dates for the main sale have not been announced, but the Smile SALE will run from 4 to 12 November, with campaigns open to non-Prime members as well. Smile SALEs are often held in months when no major annual sale overlaps, and can also be used to purchase daily necessities and food.

The Prime Thanksgiving Sale was already held in mid-October, combining the early access and main sales, with some product categories expected to see substantial discounts during the period.

Looking ahead in 2026, Black Friday is expected to take place in late November, although the dates have not been announced. Based on the trend over the past 3 years, it is considered important to identify the early access sale dates and the start date of the main sale in advance. High-priced products such as PCs and large appliances also tend to be discounted more heavily during Black Friday, while daily necessities may be cheaper during Smile SALE.

The article also reviews trends in which sales are likely to offer the lowest prices by category, as well as comparisons between Prime Day and Black Friday. Tracking the annual schedule and checking price history are considered effective ways to target the best time to buy.