B-Well has become an official agency for Kakao Global advertising and has begun handling KakaoTalk Japan advertising. It will provide integrated delivery planning and operational support targeting Japan’s Korean-culture audience.
B-Well operates InFluK, a Korea-focused marketing support service, and has begun handling KakaoTalk Japan advertising as an official agency for Kakao Global advertising. This enables B-Well to provide advertisers in Japan with integrated support from planning through delivery and campaign management.
KakaoTalk Japan advertising is delivered to users registered with Japanese phone numbers and has approximately 1.4–1.5 million monthly unique users. Most users have Japanese selected as their language, and delivery is limited to users registered with Japanese numbers. Campaigns are managed through Kakao Global DSP on a CPM and RTB basis.
B-Well will strengthen its direct reach to Japan’s Korean-culture audience through cross-border Japan–Korea promotional proposals combining InFluK influencer campaigns, advertising creative production support, and daily campaign management and performance reporting. Representative Director Ogame Yuhei (大亀雄平) said the company would draw on its experience with initiatives targeting Korea to provide new options in the Japanese market.