Seven-Eleven Japan established the IP Content Strategy Department in June as part of efforts to strengthen its IP business, positioning IP content and apparel as重点 areas. It also announced that a nationwide collaboration fair celebrating Tamagotchi's 30th anniversary would be held from the 13th. The announcement was made on the 10th.
Seven-Eleven Japan established a new IP Content Strategy Department to accelerate its IP business and strengthen its organizational structure.
The company has positioned IP content and apparel as重点 areas and future growth drivers, aiming to create reasons for customers to visit its stores and expand its customer base, particularly through toys.
The company announced that a nationwide collaboration fair with the popular toy Tamagotchi, which is celebrating its 30th anniversary, would be held from the 13th. It disclosed this policy at a press conference held in June.
The announcement signals business expansion in areas such as toys as part of efforts to strengthen the IP business.