Polaris Holdings Co.,Ltd. announced that the 6 Best Western hotels it operates will be progressively rebranded as KOKO HOTELS. The changes will begin in December, with additional name changes planned for 2027 and 2028.
Polaris Holdings Co.,Ltd. stated that 6 hotels under the Best Western brand would be progressively renamed as KOKO HOTELS from December 2023 onward. On 1 December, Best Western Plus Hotel Fino Chitose in Chitose will become KOKO HOTEL Chitose, while Best Western Plus Hotel Fino Osaka Kitahama in Osaka Kitahama will become KOKO HOTEL Osaka Kitahama. Best Western Osaka Tsukamoto will become KOKO STAY Osaka Tsukamoto.
In February 2027, Best Western Plus Fukuoka Tenjin Minami is scheduled to become KOKO HOTEL Fukuoka Tenjin Minami, while the schedules for the other changes were announced later. The 2 properties in Shin-Yokohama and Tokyo Akasaka are expected to be changed progressively by March 2028, although their new names have not yet been decided.
Meanwhile, the 2 properties in Nagoya Sakae and Osaka Shinsaibashi will continue to operate under the Best Western brand. After the brand changes, irodori pass benefits will apply, including a 10% discount on the regular rate for reservations made through the official website, points and late checkout.
Stays covered by existing reservations will remain available as booked after the changes. Best Western Rewards benefits will be available only until the change dates; no benefits will be awarded for stays thereafter, and reservations will not be automatically transferred to irodori pass.