Google has opened general registration for the new top-level domains ".eat," ".fly" and ".here." Following the priority registration period, registration at standard prices is expected to become available from 17 November.
Google has opened registration for its new domains, making ".eat," ".fly" and ".here" available for general registration. This enables companies to express their brands and services through new domain names.
The company established a priority registration period for trademark holders from 1 September to 9 November, during which several major companies secured the relevant domains. For example, Wingstop acquired "wingstop.eat," while Clayton Farms acquired "america.eat."
A one-time surcharge applies to the initial registration of the new domains, but the fee will be waived on the 17th. Thereafter, unregistered domains can be acquired and maintained at annual fees equivalent to those for other domains.
Google has opened general registration through its partner domain registrars, and broader adoption and more specific examples of registrations are expected in the future.