カインズ has launched the jointly developed retort-curry MOTTAI Curry Series at 35 くみまちマルシェ stores. The MOTTAI Project, which uses non-standard vegetables and other materials, is intended to support producers and revitalize local communities.
カインズ and 石井食品 have been selling their jointly developed retort-curry MOTTAI Curry Series at 35 くみまちマルシェ stores since 19 October, using non-standard organic vegetables from Chiba Prefecture. The lineup consists of 3 varieties: Tomato-Scented Minced-Meat Curry, Melting Eggplant Minced-Meat Curry, and Chunky Bone-In Chicken Curry with Soy Milk and Kale. The price is ¥598 including tax.
The MOTTAI Project aims to create hubs that turn local challenges into product value, with the concept of supporting producers while delivering good taste. For its first initiative, the project plans to promote the use of non-standard vegetables and by-products.
A launch event was held on 2 October. Mitani Akira (三谷明), a manager at 石井食品, expressed support for contributing to local communities and seasonal production, as well as confidence in making curry using the company’s meatball sauce technology and other expertise. Examples of by-product utilization, including apple soda and sweets made with sweet-potato skins, were also exhibited.
Project leader Uchiyama Tomohiko (内山智彦) said that, as a future development of the MOTTAI Project, the company plans to expand retail placement in 2027 to food retailers other than くみまちマルシェ.