Business × Design Seminar in Ho Chi Minh City Vol. 2, aimed at companies already operating in Vietnam, will be held at kochi in Ho Chi Minh City on 5 November. Speakers Iijima Osamu (飯島理) and Yokoo Hayato (横尾隼東) will share insights into addressing local business challenges through design.
The Business × Design Seminar in Ho Chi Minh City Vol. 2, which examines the sales and organisational management challenges faced by companies operating in Vietnam from a design perspective, will be held on 5 November 2026. The venue is kochi, a café and bar operated by vina nide, and the event is organised by vina nide Co.,Ltd and nide Inc. Iijima Osamu (飯島理) and Yokoo Hayato (横尾隼東) will speak.
The event aims to share, through case studies, ideas for communicating a product’s strengths so that they are not compared solely on price, conveying company policies to local staff, and making sales materials and brand guidelines practical for day-to-day use. In the talk session, participants will consider together when and how design can provide support.
The event details are as follows: “Business × Design Seminar in Ho Chi Minh City Vol. 2 — Do You Think That Management Challenge Has Nothing to Do with Design?” The seminar will take place from 18:00 to 21:30 on 5 November 2026, with doors opening at 17:30. The venue is kochi, capacity is approximately 15 people, and admission is 200,000 VND, including drinks and light refreshments.
The speakers are Iijima Osamu (飯島理), representative of nide Inc. and founder of vina nide, and Yokoo Hayato (横尾隼東), representative of BROWN FISH CO., LTD. The seminar will explore concrete applications to local challenges from both design and business development and sales support perspectives.