PLAZA TOKYO+ Shinjuku is scheduled to open on 20 November 2026. Fantasista Utamaro, serving as Creative Director, oversaw the design, and the concept and visuals for the new store, which will bring Tokyo culture to audiences worldwide, have been released.
The new PLAZA TOKYO+ store, a new brand from PLAZA STYLE HOLIDINGS, will be located in the basement level 1 of Shinjuku Marui Main Building, with its opening scheduled for Friday, 20 November 2026. Fantasista Utamaro will be responsible for the creative design and store supervision. In connection with the opening, Utamaro reflected on a career based in New York as an extension of his efforts to bring Japanese pop culture to the world, and spoke about the store’s role as a new landmark originating in Tokyo.
The store’s concept is “From Tokyo to the world.” Under the brand tagline “World Edited by Tokyo,” it is positioned as a new store that will transmit culture and experiential value from Shinjuku, Tokyo, to audiences worldwide. Utamaro expressed his intention to design the space using his global creative experience and visual compositions that emphasize the boundary between 2D and 3D.
The design expresses the energy created by the coexistence of 2D and 3D through the concept of “pop excitement, chaos and energy.” The store uses PLAZA’s brand colors, blue and pink, together with neon-like colors and manga-style speech bubbles, to create a world intended to excite visitors.