EdWonder has established an authorized distributor in Japan and announced ORIGINS, a new collection for the Japanese market. The announcement dated 18 September outlines the collection commemorating the brand’s 10th anniversary.
EdWonder, a New York-based cycling apparel brand, has launched EdWonder Japan as its authorized distributor in Japan and officially commenced operations today. The brand is built around lifestyle and outdoor perspectives, and has emphasized experiences and culture developed through riding since its founding.
ORIGINS is a 10th-anniversary collection that reinterprets the brand’s roots, translating memories of the past into contemporary design and functionality. At the heart of the collection are 3 jersey designs themed around the words “Explore,” “Dare,” and “Wonder,” with 1 word placed on the front and the remaining 2 on the back.
The collection also focuses on EdWonder’s own origins, with the brand’s early creative language reconstructed from a contemporary perspective. ORIGINS is positioned not as a reproduction of the past, but as a garment that looks back at the beginning of the journey and prompts reconsideration of the reasons for riding.
The article concludes by providing details of the official online store, official Instagram account, and contact information, while suggesting further developments to come.