高島屋 has announced its New Year gift bags for next year, including standard offerings reflecting current social trends and themed around the Western calendar and the zodiac, as well as frozen-food sets. There will be gift bags available at all 11 stores and store-specific limited-edition bags, with in-store applications accepted on 3 and 4 January. Special products, including Jingisukan gift bags, will also be available.
高島屋 held a presentation in Tokyo for its 2027 New Year gift bags and announced that it would offer gift bags available at all stores alongside store-specific limited-edition bags. The all-store gift bags will include elements reflecting current social trends and standard offerings themed around the Western calendar and the zodiac.
In September this year, the company launched 百味彩菜, an original frozen prepared-food gift-bag brand. Next year, it will sell gift bags combining approximately 30 days' worth of frozen food with a household freezer. Applications will be accepted in stores only on 3 and 4 January.
The expansion of the frozen-food market has been attributed to the increase in dual-income households, changes in lifestyles and improved quality. A reduction in the consumption tax on food products in the next fiscal year is also expected to boost demand.
In addition, a gift bag called "北海道バイヤープレゼンツ！ ジンギスカンスペシャル" will be available for in-store lottery applications, limited to 5 winners. It combines a selection of Jingisukan products provided by the Hokkaido buyer with meal tickets.