IZAWA TOWEL CO.,LTD. held a launch event for its new brand, i-TOWEL, in Tokyo’s Daikanyama. The event introduced the background to the corporate identity renewal and the origins of the new brand, while an i-TOWEL pop-up store opened at the venue.
IZAWA TOWEL CO.,LTD. held a launch event for its new brand, i-TOWEL (アイタオル), at T-SITE GARDEN GALLERY in Tokyo’s Daikanyama on 25 September 2026. The event began with presentations on the background to the corporate identity renewal, the ideas behind the corporate message “One Towel, One Quality,” and the origins of the new brand, followed by a screening of the brand’s concept video.
In the second part, actor Kobayashi Ryoko (小林涼子) joined as a special guest. The session focused on users’ commitment to their towels, their experience using i-TOWEL, and the relationship between towels and quality of life, followed by a talk session with 3 speakers.
After the event, an i-TOWEL pop-up store opened at the same venue, giving attendees an opportunity to handle the products in person.