Apple TV’s monthly price will rise to $14.99 in the US, while its annual price will rise to $119. The Apple One Individual plan will increase to $21.95 per month. The new prices apply to new subscribers from 28 August, while existing subscribers will be notified about one month in advance. The announcement comes ahead of the iPhone launch event in September.
On 28 August 2026, Apple announced pricing changes for its television subscription services in the US. The changes affect Apple TV’s monthly and annual plans and the Apple One Individual plan. The price increases will apply to new subscribers from 28 August, while existing subscribers are expected to be notified before their billing amounts change.
Apple TV’s new price will be $14.99 per month and $119 per year, while the Apple One Individual plan will increase to $21.95 per month. Apple One includes Apple TV, iCloud+, Apple Music and Apple Arcade. There are currently no pricing changes for the Family and Premier plans.
The timing of the increases coincides with price increases by other services, including Netflix, Spotify, Peacock and Prime Video. The announcement has been reported ahead of the iPhone launch event scheduled for 9 September.
The move is viewed as a continuation of the trend seen with Apple TV, which also changed its pricing in August 2025, and further information and details on when the changes will apply to each plan are expected to draw attention.