日本直販 and ByteDance have entered into a global partnership agreement and are considering collaboration on TikTok short-form videos and LIVE streaming, as well as AI commercials and advertising production using the Seedance AI video generation platform.
日本直販株式会社 announced that it had entered into a global partnership agreement with ByteDance株式会社. Going forward, the companies will consider collaboration on short-form videos, LIVE streaming and commerce initiatives using TikTok and TikTok Shop.
The planned areas of collaboration include content distribution and product sales on TikTok, support for the introduction and operation of TikTok Shop for businesses, and the development and operation of AI live commerce. The parties are also considering the use of voice actors affiliated with the subsidiary’s voice-actor agency and entertainment IP. In addition, they will use an AI video generation environment based on Seedance to develop an advertising digital transformation service supporting AI commercial and video advertising production, with the aim of creating and expanding the AI commercial market.
AYET (Akimoto Yasushi Entertainment Token) will be positioned as the flagship project, promoting commercial and video production and IP development using AI technologies such as Seedance. The concept is to create a cycle connecting AI, IP and creators by developing creators and improving the production environment.
Going forward, the companies plan to create an environment through platform development in which businesses, advertising agencies, creators and IP holders can use AI. The two companies said they would proceed in stages with technology verification and assessments of commercial viability in business areas centered on TikTok Shop and AI live commerce collaboration, AI commercial production, and AYET.