コーセーホールディングス commenced full-scale operations at its new plant in Minami-Alps City, Yamanashi Prefecture, on 9 July. With an investment of ¥38 billion, the facility strengthens the company’s 3-site domestic production network and serves to showcase Japanese quality and technology to global markets.
コーセーホールディングス has commenced full-scale operations at its newly built Minami-Alps Plant in Minami-Alps City, Yamanashi Prefecture, bringing its investment to ¥38 billion as its third domestic production site. The Minami-Alps Plant is expected to support sales growth in global markets while communicating Japan’s quality, technology and environmental initiatives overseas.
As the rise of K-Beauty attracts attention in global markets, efforts are under way to establish J-Beauty as an industry-wide brand and accelerate its overseas expansion. The Minami-Alps Plant is expected to become a core facility supporting the competitiveness of Made in Japan through manufacturing.