Saint Marc Holdings announced on the 17th that it would acquire the TsuruTonTan udon restaurant business from カトープレジャーグループ, which operates the luxury ryokan brand ふふ. At a press conference in Tokyo, President Fujikawa Yuki (藤川 祐樹) outlined plans to promote the value of Japanese udon overseas.
Saint Marc Holdings announced plans to acquire the TsuruTonTan business. The counterparty to the transaction is カトープレジャーグループ, and the acquisition covers the udon business operated under the TsuruTonTan brand.
At the press conference, President Fujikawa Yuki (藤川 祐樹) expressed his intention to promote the value of Japanese udon in overseas markets.
The same day, the company indicated that it would use TsuruTonTan, which it positions as a mid- to high-priced business format, to accelerate its overseas expansion.