Cumulative shipments of Kao Corporation’s Quickle Washbasin Cleaner surpassed 7 million units as of the end of August 2026. Yuki Yamada (山田裕貴) stars in its first TV commercial, which will begin airing nationwide on 16 October.
Kao Corporation announced that cumulative shipments of its Quickle Washbasin Cleaner, launched in April 2025, surpassed 7 million units as of the end of August 2026. Actor Yuki Yamada (山田裕貴) stars in its first TV commercial, the “Busy Morning” version, which is scheduled to air nationwide from 16 October.
The commercial depicts the product being used to quickly clean dirt on a washbasin that commonly builds up while getting ready on a busy morning. Yuki Yamada (山田裕貴) is said to use the product himself, and the commercial includes a scene in which he exclaims, “Pretty good☆” after using it.
Kao Corporation launched the product in April 2025. The company identified increasing washbasin usage alongside growing hygiene awareness, as well as the lack of established cleaning methods, as the background to its development. The product combines a sponge and cleaning agent in one, is designed to be rinsed with water without dirtying the user’s hands, and addresses dirt, yellowing and slime.
A survey of women aged 20–49 found low satisfaction with washbasin cleaning, with the effort involved and the cumbersome preparation cited as sources of dissatisfaction. To address these issues, Kao Corporation adopted a design intended to reduce the cleaning burden in a frequently used area, the washbasin.